Available for clients
Open to employment

WordPress expert.
20+ years building
the web that works.

Full-stack developer specializing in WordPress, WooCommerce, and performance. I fix broken sites, build scalable systems, and lead developer teams — available for both freelance retainers and full-time roles.

20+
Years of experience
150+
Sites built & fixed
Avg. lead increase
24h
Audit turnaround

WordPress
WooCommerce
PHP
JavaScript
MySQL
Elementor Pro
REST API
WordPress VIP
Angular
Node.js
Campus Press
Docker
Core Web Vitals
SEO
Security Hardening
Git
WordPress
WooCommerce
PHP
JavaScript
MySQL
Elementor Pro
REST API
WordPress VIP
Angular
Node.js
Campus Press
Docker
Core Web Vitals
SEO
Security Hardening
Git
Recent Work

Results, not just designs

Every project delivers measurable outcomes — speed, leads, or revenue.

Dog Breeder Website

Dog Breeder Website

Redesign + lead optimization

3× leads
WooCommerce Store

WooCommerce Store

Performance overhaul

50% faster
Agency Website

Agency Website

Custom scalable architecture

Custom build

Experience

20 years in the field

A track record of building digital products, leading teams, and delivering at scale.

2017 — Present
Full-Stack WordPress Developer & Founder
RaphaelHeide.com — (Remote)

• Reduced infrastructure load by 40%+ using Redis, Varnish, and CDN strategies across multiple enterprise clients.
• Delivered sub-2-second load times, optimising Core Web Vitals (LCP, CLS, INP) for high-traffic platforms.
• Designed and built headless WordPress architectures with WPGraphQL and custom REST APIs.
• Developed custom plugins and themes including Gutenberg blocks, Full Site Editing (FSE), and WordPress core-level customisations.
• Built scalable PHP 8+ OOP backends with REST/GraphQL APIs, OAuth/JWT authentication, and hybrid PHP/Java integration.
• Engineered bi-directional integrations with Salesforce, ERPs, Stripe/PayPal, Zapier, and webhooks.
• Implemented geolocation/map features, responsive UIs with Sass/Tailwind, and Progressive Web Apps (PWAs).
• Optimised database performance (MySQL/PostgreSQL), ensured WCAG 2.2 AA accessibility, SEO, security hardening, and GA4 implementation.

WordPress VIP WooCommerce PHP Elementor Pro Client Management
2010 — 2017
Full Stack Developer & Intranet Modernisation Lead
Petrobras — Contract

• Led modernisation of enterprise intranet platforms serving 15,000+ employees across multiple business units.
• Designed and built headless WordPress architectures replacing legacy monolithic systems.
• Refactored legacy codebases into scalable, standards-compliant PHP architectures.
• Improved performance and maintainability through optimised database queries and modern PHP practices.
• Implemented WCAG 2.x AA accessibility standards across all internal systems.
• Developed custom plugins for data visualisation using CSV/JSON datasets and interactive dashboards.

Campus Press Team Leadership MySQL REST API Angular
2008 — 2010
System Analyst & E-Learning Architect
CENPES Energy and Oil Research Center

Designed scalable database systems and LMS platforms for large-scale technical training environments.
• Integrated structured data (JSON, GPS) into dynamic content delivery systems.
• Built user-friendly interfaces for complex scientific and technical data.

PHP JavaScript MySQL HTML/CSS E-commerce
Client Feedback

What clients say

Real names, real businesses, real results.

Raphael fixed our slow site and we instantly saw more leads coming in. He communicates clearly and delivers fast — exactly what a small business needs.

RW
R. Wilson
Norwich Terrier Kennel

Fast, reliable, and knows WordPress deeply. Our ecommerce store runs smoother than ever and our customers notice the difference.

DM
D. Meu Astro
Astrologic eCommerce

Best developer we've worked with. He understood our platform's complexity and delivered a custom solution that scaled exactly as we needed.

BH
B. Henry
Dating Platform
Maintenance Packages

Simple, predictable pricing

Monthly retainers that keep your site fast, safe, and growing. Cancel anytime.

Basic
$79/mo

For small sites that need to stay secure and up-to-date without the headaches.

  • WordPress core & plugin updates
  • Daily automated backups
  • Security monitoring & alerts
  • Uptime monitoring (24/7)
  • Speed optimization
  • Content edits
  • SEO / Core Web Vitals
Get Started
Most Popular
Standard
$139/mo

For growing businesses that need a developer on-call and a site that performs.

  • Everything in Basic
  • Monthly speed optimization
  • Up to 2 hrs content edits/mo
  • Performance reports
  • Priority email support
  • WooCommerce support
  • SEO + Core Web Vitals
Get Started
Premium
$219/mo

For ecommerce and high-traffic sites where performance directly impacts revenue.

  • Everything in Standard
  • WooCommerce support
  • SEO monitoring & fixes
  • Core Web Vitals optimization
  • Up to 4 hrs edits/mo
  • Slack / WhatsApp access
  • Monthly strategy call
Get Started

One-time setup fee: $199

Open to Employment

Looking for a full-time role

With 20+ years of full-stack WordPress development, I'm actively exploring permanent or contract-to-hire positions. I bring deep technical expertise, product thinking, and the ability to lead developer teams.

I'm comfortable working remotely or relocating, and thrive in environments where quality and performance matter.

🗺️
Location
Memphis, TN — Open to Remote & Relocation
💼
Role Type
Full-time, Contract-to-hire, Senior / Lead
Availability
Available immediately
Contact Me About a Role →
🏆
WordPress VIP & Campus Press
Enterprise-grade WordPress at scale — architecture, performance, and team workflows.
Expert
📦
Full-Stack Development
PHP, JavaScript, MySQL, REST APIs, Angular, Node.js — end-to-end ownership.
20+ yrs
👥
Team Leadership
Led cross-functional teams, mentored junior devs, drove project success from kickoff to launch.
Senior
📘
Published Author
Two books on WordPress development published on Amazon — knowledge sharer at heart.
Author
Free — No strings

Get a free WordPress audit

I'll personally review your site and send a detailed report on what's hurting your speed, security, and conversions. Delivered within 24 hours.

Request Your Free Audit →
Book a Call

Let's talk about your site — or your team

30-minute intro call. Whether you need maintenance help or a senior developer, let's chat.